The Brief: Experiential Diversity and Boosting Innovation

Diversity matters when it comes to innovation. The means by which ideas are turned into some form of value is complex and influenced by people in numerous ways based on their lived experiences. These lived experiences will be linked to a range of factors including demographics and social context, but also cognitive diversity and people’s day-to-day experiences of life - including their career experiences.

This unique individual mix  of demographics, social context, cognitive diversity, and career experience is what we call  ‘Experiential Diversity’. 

You can gain insights into why diversity matters from some of the stories about the  different  people who have contributed to well-known innovations -  from post-it notes and traffic lights, to communications technology and the semiconductors that power the technology we take for granted in our daily lives and will fuel the development of artificial intelligence. 

(Magazine - 22 pages)